Apple's Competitors Relish Competition

Motorola, a competing electronics company, has publicly stated that they believe that having Apple as a competitor is an advantage to the market. They believe that Apple's high quality products have set a bar that all other manufacturers must meet to turn a profit.

"I think the opportunity is there [to take on Apple]," said Andy Hooper, Motorola's director for converged experiences and software in Europe & MEA.

These competitors have embraced their rival and have outlined a plan to keep up if not surpass their quality. We need this in our business. The world of advertising has become a cutthroat market of good technology and better ideas.

http://www.techradar.com/news/mobile-computing/motorola-apple-is-a-great-competitor-to-have--937762